Quadient partners with Beehive to spread customer experience revolution across Africa

Beehive will sell and support its products across the continent, helping customers take the next step beyond customer communications.

The financial services specialist will use Quadient’s software to provide solutions including omnichannel customer communications and mobile application development. It will also support organisations to move beyond simple customer communication and to deliver complete customer experience.

Mike Davies, vice-president business partners at Quadient, commented, “Our focus is on far more than just customer communication. Our aim is to enable a conversation between businesses and their customers, over any channel. This means offering a complete customer experience, from the first contact to a satisfying resolution.”

“We’re delighted to enter into this partnership with Beehive, and see them as an extension of Quadient in Africa: acting as a single source for businesses across the continent to take advantage of our customer experience technology and expertise,” he added.

Beehive already works with customers in South Africa, Botswana and Namibia who are keen to understand how to take the next step in offering a richer customer experience. This is important because many customers begin to expect more from companies and are at risk of leaving for more progressive companies that can provide the experience they want, the communications company stated.

Beehive aims to offer local support to these companies, helping them to meet the challenges of the modern African economy with on-the-ground knowledge.

Reg Bath, executive director at Beehive Online Solutions, noted, “There is no denying the importance of having local experience and understanding.”

“For many African businesses, understanding and making the leap from legacy customer communications to digital customer experience will be the difference between success and failure. Our customers aim high, and want their solutions to deliver the maximum possible value–even in areas the developers didn’t even consider,” he concluded.