DP World plans to expand DUBUY.com across Africa

DUBUY.com is partnering with local businesses and the Rwandan Government to help unlock access to global markets for small and medium-sized UAE enterprises, using DP World’s end-to-end integrated supply chain services to fulfil orders for export and to receive goods. The platform also enables global companies to find and serve new trading partners in Africa, opening up access to fast growing markets.

The combination of DUBUY.com with DP World’s physical logistics infrastructure and data-driven logistics solutions will solve some of the key challenges to the growth of ecommerce, including reliable fulfilment, secure financial transactions and the movement of goods.

Mahmood Al Bastaki, chief operating officer of Dubai Trade World, said, “DUBUY.com represents a new model of partnership with the UAE, designed to strengthen the existing potential in Rwanda, opening businesses and markets organically, by enabling trade and supplying innovation. This technology allows home grown businesses to become international manufacturers and exporters - by linking them with new markets in Africa, the Middle East and eventually the rest of the world. In Rwanda, this includes the promotion of valuable exports like tea, coffee, and horticulture, through a network which significantly upgrades the country’s supply chain logistics, both in urban and rural areas. As well as providing access to new digital tools that will help local businesses prosper. We are not just building in Rwanda, we arre building with Rwanda, for Rwanda.”

Mike Bhaskaran, chief operating officer, Technology and Logistics, DP World, added, “DP World is investing to build the future of world trade. Our vision is to create more efficient trading corridors for our customers through our ports and logistics, digital technology to make operations more efficient, and now online platforms for trade. We are proud to play our role supporting economic development and increased prosperity in Africa.”