The Ecobank Group has launched a new fully integrated consumer advertising campaign –Move on Up– centered on the bank’s drive to ensure that consumers have world-class accessible and convenient digital banking solutions across Africa
The bank unveiled the campaign at its head office in Lomé, Togo to shareholders, Ecobank staff and pan-African media. The launch took place on the sidelines of the Ecobank Group’s 2016 Annual General Meeting.
The Move On Up campaign was produced by Ecobank’s full service agency, Brand Communications Group. A 60-second television commercial, a two-minute version for cinema, four 15-second commercials for television and radio, and print versions have been designed and will be rolled out across all of the African countries where Ecobank has a retail presence.
At the launch of the campaign, Ecobank Group CEO Ade Ayeyemi said, “Our sons and daughters are banking online and on their mobiles. For them it’s not about ‘Where you go, but what you do.’ Customers throughout Africa are upwardly mobile – and have many more opportunities to move ahead in life.”
Ecobank group executive consumer banking Patrick Akinwuntan pointed out that there are three supporting pillars central to this campaign –convenience, relevance and choice. The bank aims to achieve this by providing its consumers convenience of banking though Ecobank cards, mobile banking and net banking services, relevant personal banking solutions and accessibility to a wide-range of products and services.
